Insights

Case studies from software development + growth marketing engagements.

These are execution-level summaries from combined build and growth engagements. Brand names are hidden under NDA, but numbers are taken from real reporting windows.

B2B SaaS: Fixing activation bottlenecks after sign-up growth

Context: Sign-ups were healthy, but too many users dropped before reaching first value.

Challenge: Marketing was generating demand, but product adoption lag kept pipeline quality inconsistent.

What changed:

  • Redesigned onboarding with role-based paths and in-app guidance
  • Set up lifecycle email sequences mapped to product milestones
  • Reworked paid acquisition around qualified activation events

Outcome: Demo pipeline increased 2.1x and activation improved from 28% to 44% in four months.

Pipeline: +110%Activation: +16 ptsSQL conversion: +31%

Healthcare Services: Rebuilding lead quality and handoff speed

Context: Lead volume existed, but qualification was weak and response times were inconsistent.

Challenge: Disconnected tooling between marketing and sales created leakage across the funnel.

What changed:

  • Rebuilt conversion pages and form flows around intent signals
  • Implemented event tracking and source-level attribution cleanup
  • Automated routing and follow-up triggers in CRM

Outcome: Qualified leads increased 68% while cost per lead decreased 29% in ten weeks.

Qualified leads: +68%Cost per lead: -29%Response time: -42%

Consumer Brand: Improving conversion and repeat purchase

Context: Traffic was growing, but checkout friction and weak lifecycle follow-up held back revenue.

Challenge: Acquisition spend outpaced retention systems, reducing efficiency at scale.

What changed:

  • Shipped checkout UX and performance updates
  • Introduced segmented post-purchase and win-back journeys
  • Aligned campaign creative and landing pages to top-performing offers

Outcome: Conversion improved from 1.9% to 3.1% and repeat purchase rate increased 24%.

Site CVR: +63%Repeat purchase: +24%Revenue per session: +38%
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